A new marketing for dentistry opportunity has developed in the last several years about which most dental practices have absolutely no idea. It presents an excellent dental marketing plan. Did you know that sixty percent of patients do some form of online checking before showing up for their first dental visit? Even when new dental patients are referred to you by one of their trusted friends, they tend to do some form of online validation.

When new dental patients search online for you with their city in the search box, your online reviews and the online reviews of your competitors show up off to the right side. New dental patients find tremendous value when looking over these reviews. Furthermore, new dental patients are much more likely to compare and contrast reviews because they are all presented right next to each other in most search engines.

Research has some shown that reviews are very influential on consumers who are making decisions. If you have two or three mediocre reviews but you have a competitors who has twenty-five favorable reviews, this new prospective patient may be swayed despite your being recommended by the patient’s friend.

Having a handful of positive reviews is not enough to keep attracting the new patients who are researching online for a new dentist. Patients go with their gut feeling when picking a new dentist. The first person experience afforded by a review is an excellent way for new patients to gather information when making their gut feeling decision.

To avoid the scenario of losing new dental patients who are doing online research, you need to control your reputation on the Internet. The best way to do this is for your dental practice to create its own dental review site. By having your own dental review site it, your practice will a tremendous amount of influence in the new patient’s decision making process. As the prospective dental patient is doing his or her research and stumble across your review site with scores and scores of favorable reviews, that dental patient is much more likely to end up visiting you. In fact, sometimes, you might even sway dental patients who were strongly considering visiting one of your competitors. Online favorable reviews have been shown to have this effect.

It is not difficult to develop a favorable online reputation, particularly if you have your own review site. It is not unusual to see sixteen patients in a typical dental practice daily. It would not be hard to get feedback from your patients on your own review site. The good part is that you can collect reviews from all your patients. With your own review site, you will be able to control which reviews get pushed online and syndicated to search engines. Because of this, you will not need to pre-screen patients and get only small number of potentially favorable reviews. When you collect reviews from as many patients as possible, in little time you will have webpages and webpages of extremely favorable review content which you can publish online and syndicate out to search engines.

Some dental practices do not understand how having a lot of favorable reviews is helpful in bringing in new patients. Within a fifteen mile radius of most dental practices, 50 people are searching online each day for a dentist. That is an incredible amount of new business. Think about your internet marketing for dentists program like a grocery store. Right now, with a website you occupy a tiny sliver of the bottom shelf dedicated to the aisle for providing dental services. As you accumulate more and more favorable reviews, you will be effectively increasing your shelf space so that new dental patients are more likely to find you when searching online in your area.

Source: http://blog.thereviewbook.com/tag/get-new-patients/